Consulting
Experience you can put to work.
Practical consulting for businesses, marketers, founders, and creators who need an experienced perspective, actionable recommendations, and a clear path forward.
From field marketing and community growth to websites, digital products, and practical AI guidance, I help people make better decisions and solve real business challenges.
How I Can Help
Sometimes you need a fresh perspective. Sometimes you need a strategy. And sometimes you simply need someone who's been there before.
Here are five areas where I can help.
Website & Digital Product Experience Reviews
An experienced outside perspective can reveal things that are easy to miss when you're close to your own product. I review websites and digital products to identify unclear messaging, usability challenges, confusing experiences, and opportunities to improve customer understanding, adoption, and conversion.
- Website UI/UX reviews
- SaaS product experience reviews
- Product onboarding evaluations
- Messaging and website copy reviews
- Navigation and usability assessments
- Conversion experience reviews
- Feature discoverability
- Product positioning and comprehension
- Prioritized improvement recommendations
Field, Partner & Community Marketing
Build stronger connections with customers, partners, and communities through marketing programs designed to create measurable business impact.
- Field marketing strategy
- Event and conference marketing
- Event ROI and program evaluation
- Partner marketing initiatives
- Community building and engagement
- Ambassador and champion programs
- Marketing team planning
- Fractional field marketing leadership
Website & Digital Strategy
Make better decisions about your website, regardless of how it was built. I provide strategic guidance for websites built with WordPress, AI website builders, traditional website builders, ecommerce platforms, and custom technologies.
- Website planning and strategy
- Platform selection and evaluation
- Website architecture and navigation
- Website messaging and content organization
- Website redesign planning
- Website functionality and experience assessments
- AI website builder guidance
- WordPress-specific strategy and consulting
Practical AI Guidance for Beginners
Curious about AI but unsure where to begin? I help individuals and businesses understand what AI can do, discover practical everyday applications, and become more comfortable using it.
- Understanding the fundamentals of AI
- Getting started with conversational AI
- Learning how to communicate effectively with AI
- Identifying useful everyday applications
- AI-assisted research and brainstorming
- AI for planning and productivity
- Understanding AI website builders
Business & Marketing Strategy
Practical strategic guidance for businesses, founders, and marketing leaders navigating growth, change, or new opportunities.
- Business and marketing strategy
- Go-to-market planning
- Product positioning and messaging
- Organizational and team strategy
- Leadership and decision-making support
- Strategic planning and prioritization
Signature Service
Website & Digital Product Experience Reviews
An independent perspective on what your customers actually experience.
When you're close to your own product, it's easy to miss what customers find confusing, unclear, or frustrating. I provide an experienced, independent evaluation of websites and digital products from the perspective of someone encountering them for the first time.
I identify messaging gaps, usability challenges, navigation issues, and conversion barriers, then deliver prioritized recommendations you can act on.
I offer independent evaluations, recommendations, and strategic guidance. I do not offer hands-on website development, design implementation, coding, or product modifications. I may recommend other professionals when clients need implementation assistance.
What I Review
- 1First impressions and messaging clarity
- 2Navigation and information architecture
- 3Onboarding and feature discoverability
- 4Conversion experience and calls to action
- 5Mobile and cross-device experience
What You Receive
- A recorded walkthrough of the review
- Annotated screenshots of key findings
- A written summary of findings
- Prioritized, actionable recommendations
Reviews are individually scoped based on the size, complexity, and functionality of the website or product.
Starting at $750
Final pricing based on scope.
Request a Product Experience ReviewWays to Work Together
Whether you need an hour of focused advice or a longer strategic engagement, there's a way to get started.
60-Minute Strategy Session
$350
A focused one-on-one conversation about your business, marketing challenge, website, digital product, or another area of my expertise. We'll discuss your situation, explore opportunities, and identify practical next steps.
Book a Strategy SessionExpert Review & Action Plan
Starting at $750
A structured independent review of a website, digital product, marketing program, or business challenge, with findings and prioritized recommendations. Pricing depends on scope and complexity.
Request a ReviewStrategy Sprint
Starting at $2,000
A focused consulting engagement that combines discovery, analysis, and strategic recommendations into an actionable plan.
Discuss a Strategy SprintOngoing Strategic Advisory
Custom Quote
Recurring strategic guidance for businesses, founders, and marketing leaders who benefit from an experienced outside perspective.
Discuss Advisory ServicesFractional Marketing Leadership
Custom Quote
Part-time strategic leadership for organizations that need experienced guidance developing or overseeing field, partner, or community marketing programs.
Discuss Fractional LeadershipA Fresh Perspective. Practical Recommendations.
I believe the best consulting starts with listening.
Before recommending a solution, I want to understand what you're trying to accomplish, what's getting in the way, and what success looks like for you.
I'm here to help you make informed decisions, not to sell you unnecessary services or complicated solutions.
Understand the challenge.
Identify the opportunities.
Recommend practical next steps.
Experience on Both Sides of the Table.
I've spent my career working at the intersection of technology, marketing, products, and people.
I've helped build products, grow communities, lead marketing programs, and evaluate the technology businesses depend on.
That experience gives me a perspective shaped by both creating products and helping customers understand their value.
- Eight years at GoDaddy
- Co-founder of a WordPress plugin company
- Helped grow WordPress products to 200,000+ users
- Experience leading global field marketing initiatives
- Extensive experience across websites and SaaS products
- Practical, human-first approach to technology and growth
Have a Challenge? Let's Talk.
Tell me what you're working on, what you're trying to accomplish, and where you could use some help.
60-Minute Strategy Session
$350
Book a focused, one-on-one consultation to discuss your challenges, explore opportunities, and identify practical next steps.
CALENDLY EMBED: PAID STRATEGY SESSION
Online scheduling will be available here once Calendly is configured.
15-Minute Discovery Call
$10
Have a larger consulting project in mind? Let's connect for a brief conversation about your goals, challenges, and whether we're a good fit.
CALENDLY EMBED: $10 DISCOVERY CALL
Online scheduling will be available here once Calendly is configured.
Website & Digital Product Experience Review
Starting at $750
Get an experienced, independent perspective on your website or digital product. Reviews are individually scoped based on website size, product functionality, and overall complexity. Submit an inquiry so we can determine the appropriate review scope and pricing.
CALENDLY EMBED: PRODUCT REVIEW INQUIRY
Online scheduling will be available here once Calendly is configured.
Let's Find a Way Forward.
Whether you need an experienced second opinion, a focused strategy session, or ongoing guidance, I'd welcome the opportunity to hear what you're working on.