About

I've spent my career proving that the most scalable growth systems are built on trust, not just technology.

Here's the longer version.

6Global regions led at GoDaddy
200K+FooPlugins users built from zero
12+Years leading distributed teams
2012Fully remote since

Where I am now

Most recently, I served as Director of Field Marketing at GoDaddy, where I led field marketing strategy across six global regions — North America, EMEA, APAC, LATAM, and India. That meant owning the strategy, the playbooks, and the people: a distributed team of both individual contributors and managers, operating across time zones and market contexts that looked nothing alike.

The mandate wasn't just to run programs. It was to build systems that could run without me — regional frameworks, partner enablement structures, and demand programs that scaled through people rather than headcount. The measure of success was consistent pipeline contribution across markets, with lower reliance on centrally-run, higher-cost campaigns.

The champion program

One of the things I'm most proud of from my time at GoDaddy is a local champion program I designed and funded from scratch. The idea was straightforward: instead of running all demand-gen centrally, build a structure that lets partners and customers run their own meetups and events — and fund the ones that perform.

Think MDF-style, but built around community trust rather than just budget allocation. The result was a self-sustaining pipeline system that shifted investment toward the highest-performing partner activities, reduced cost per lead versus centrally-run events, and compounded over time without requiring proportional headcount growth. It's the clearest example I have of what I mean when I say human connection scales.

Before GoDaddy: building from zero

Before my time at GoDaddy, I co-founded FooPlugins LLC — a WordPress plugin company that we scaled to over 200,000 users with deep roots in the web professional ecosystem. I didn't come to community-led growth as a theory. I lived it from the ground up: building an audience, earning trust, watching retention compound, and learning firsthand what the difference between noise and signal actually looks like.

That founder experience shaped how I think about marketing in ways that a traditional career path wouldn't have. It gave me a product instinct, a community instinct, and a healthy skepticism toward tactics that look good in a deck but don't move people.

Remote since 2012

I've been fully remote since 2012 — not as a pandemic adjustment, but as a deliberate way of working that I've refined over more than a decade. I know how to build trust, culture, and momentum across distributed teams and time zones. I know how to lead people I've never met in person and how to create alignment without proximity.

Earlier in my career, I held roles at SiteLock Security, Fantech Inc., and Amazon/Brilliance Audio — each of which added a layer to how I think about customers, community, and what it takes to earn attention in a crowded market.

How I work today

I bring deep, hands-on AI fluency to everything I do — not as a talking point, but as operational leverage. I use AI tools in real workflows: research, content, segmentation, reporting, enablement. The practical result is that a leaner team can execute at the scale of a much larger one, which matters when you're trying to prove ROI on a community-led motion.

I'm currently exploring director-level roles in field marketing, partner marketing, community marketing, and ABM at B2B SaaS companies. If the outcomes I've described are the kind your team needs to produce, I'd like to talk.

Send a message

I'm actively exploring director-level roles in field marketing, partner marketing, community marketing, and ABM at B2B SaaS companies. If the outcomes I've described are the kind your team needs to produce, I'd like to talk.

Adam W. WarnerTrust-first. Human-led. Growth-focused.