What We’ll Do in 30 Minutes

This is a focused strategy call for founders, brand marketers, or community teams who want to sharpen their approach to WordPress-focused marketing, events, and content. We’ll zero in on your current efforts and uncover the missing link between what you’re doing—and the impact you want.

We’ll cover:

• A quick audit of your current brand presence (online and in-person)
• A review of your upcoming campaigns, content, or events
• Realignment around goals, audience clarity, and channel effectiveness
• 1–2 actionable shifts you can make right now to boost marketing ROI

Who This Is Perfect For

• You’re investing in content, sponsorships, or events—but unsure what’s driving results
• You’re launching a new product or initiative and want to build brand credibility fast
• You work with WordPress or open-source communities and want deeper alignment with your mission
• You’re tired of chasing “awareness” and want strategic, measurable outcomes instead

Frequently Asked Questions

Do I need a big brand or team for this to be worth it?
Not at all. This session is for solopreneurs, product marketers, and brand leads alike. Whether you’re working solo or inside a large company, the goal is to help you make smarter marketing decisions.

Will we talk about events too, or just online marketing?
Yes. Events are the hub, online marketing channels are the spokes. If you’re sponsoring or attending conferences, we’ll cover proven methods to make your efforts more strategic, engaging, and ROI-driven.

Can I book this if I don’t have a clear brand yet?
Absolutely. If you feel like your messaging is fuzzy or you’re not sure how to position yourself, this session will give you the clarity you need to move forward.

Agency Leads

Confident Execution Starts With a Cohesive Plan
You’ve got talent, client wins, and maybe even a growing team but your marketing efforts often feel disjointed. You’re sponsoring events, publishing content, showing up where it counts… yet still wondering if any of it ties together in a way that builds pipeline or positions your agency as a true thought leader.

This session is designed to help you zoom out and assess your marketing and field strategy with clarity. Together, we’ll identify gaps, realign messaging across channels (digital and in-person), and uncover actionable ways to generate better ROI—from the campaigns you run to the conferences you attend.

Plugin & Product Teams

Your Product Deserves More Than Just Visibility – It Deserves Adoption
You’ve built something valuable. You’re getting your name out there. But product marketing in the WordPress space (or any open-source ecosystem) is tough—and it’s easy to fall into the trap of doing “awareness” activities that don’t lead to real engagement or long-term adoption.

This call is focused on helping you connect your marketing and event efforts with actual product goals. Whether you’re launching, scaling, or repositioning, we’ll evaluate how your current brand presence supports your business objectives, and explore strategies to build advocacy, increase trial activity, and drive better retention.

Corporate Marketing Teams

Events, Campaigns, Community: Make Every Channel Work Together
You’re managing a brand that shows up across multiple touchpoints—field events, partnerships, digital campaigns, community initiatives. But with all that motion, it’s hard to pause and assess what’s truly working. Are you activating audiences effectively? Are your campaigns aligned with business impact? Are your field investments delivering more than just foot traffic?

This session gives you a strategic outside perspective rooted in deep WordPress ecosystem experience and enterprise-level execution. We’ll review how your marketing and event presence supports your brand’s growth narrative—and uncover ways to streamline, refocus, and scale with purpose.